Gordon's 0.0%

Gordons

Product Launch

July, August and September 2022

Clube Praia Verde. Axara Braga, Monsantos Open Air

In this unusual setting, visitors were invited to take photos and taste the new GORDON'S 0.0%. The concept of this action, "not everything that looks like it is", referred to both the setting and the product launched. A memorable launch that generated organic interactions, presenting something that consumers wanted to share.